Pascual Moreno

AI & digital transformation

Pascual Moreno

AI & Digital Transformation Project Manager

I've spent ten years where business meets technology. I design, build and teach AI so it actually works inside a company, not just in a demo.

orchestrating agents… · training teams on AI… · since GPT-3, 2021 · turning business needs into tech…

Who I am

I learn how the operation works before I touch the tech

Before moving into technology I worked in customer service, banking, logistics, manufacturing and e-commerce. So when an AI project lands on my desk, the first thing I do is understand how the people who'll use it actually work.

More about me
2021
Working with generative AI since GPT-3, before ChatGPT
10 years
Between business and technology
360°
Customer service, banking, logistics, manufacturing, e-commerce and ERP
AI Act
International projects and AI use that fits EU regulation

What I do

From business case to everyday use

  • AI projects

    I find where AI adds real value, shape the solution and see it through to everyday use, keeping business, developers and vendors aligned.

  • Agent orchestration

    I design multi-agent systems that automate complex business processes, with checks between steps and a human in the loop.

  • AI training

    Hands-on training for technical and business teams: when to use AI, when not to, and how to use it safely and with judgement.

  • Digital transformation

    Process analysis, system integrations and automation that make day-to-day operations run more smoothly.

  • Security & AI Act

    I identify and manage the risks of using AI at work, and translate the EU AI Act into concrete project decisions.

  • UX & product

    Tools designed around the people using them, so the technology gets adopted instead of worked around.

Proof

A few things I've built

AI agent orchestration

Multi-agent systems that automate complex business processes, with checks at every step and a person signing off at the end.

  • AG2
  • Multi-agent systems
  • Claude API
  • OpenAI API

Cross-process production planner

A tool for planning manufacturing phases that adapts to different industrial processes. I designed and built it with AI.

  • Claude Code
  • UX/UI

Generative AI before ChatGPT

My first projects with the GPT-3 API and the OpenAI Playground in 2021, before generative AI went mainstream.

  • OpenAI API
  • GPT-3

Context

How generative AI has evolved

I started in 2021, back when generative AI meant an API and a Playground hardly anyone at work had heard of. I've been hands-on through every leap since.

  1. 2020GPT-3
  2. 2021GitHub Copilot / Codex
  3. 2022ChatGPT
  4. 2023GPT-4 & multimodal
  5. 2024–25Workplace assistants
  6. 2026Agents

Working on an AI project?

Whether you need to get it off the ground or help your team use AI with good judgement, drop me a line.

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