Projects · 06 / 07
UX and conversion
Improving the user experience and the funnel of a digital subscription product, on web and mobile.
Fig. 1How it flows
01Challenge
In a subscription product, every confusing step is someone who doesn't make it through. The job was to find where people dropped off, and why.
02What I did
- Walked through the whole journey, from first visit to sign-up and use.
- Pinpointed the steps with the most drop-off and proposed design and content changes.
- Coordinated those changes across web and app with the teams involved.
03Tech
04Outcome
A clearer journey, with less friction at the key sign-up steps.